Digital Signage & Cost Friendly Solutions

As easy as it is to hold on to the tried and true methods of poster displays, digital signage has many advantages over traditional methods of advertisement.  According to a study by Look Digital Signage, digital displays attract four times more attention than physical posters do. Also, the recall rate for digital signage is twice as high as physical poster advertising. Digital advertising provides a much more interactive and eye-catching experience than traditional poster methods, making it a much more efficient way of advertising.

Before we dive into the specifics of applying digital signage to your theater, it is important to address city ordinances regarding signage. Most towns have specific regulations that must be followed regarding all signage, digital and otherwise. These regulations often cover the light output, size, and location of business signage, but they vary from town to town. A complete guide to these ordinances can often be found on your city government’s official website under the municipal code compliance section. You can also call your city hall’s administration department to find out more information. 

Digital displays made specifically to display digital one-sheets are the ideal option for advertising new films, but this option can be cost-inhibitive for some theaters. An alternative to buying a brand-new display is finding a used display online for a fraction of the cost. As always, it is important to ensure that you are buying from a reputable seller, but keeping an eye out for used equipment online can be an affordable alternative when it comes to improving your theater on a budget. Another budget-friendly option would be to use TV screens or large computer monitors in your lobby instead of poster displays. Outdoor displays are often much more expensive than indoor displays, so mounting a TV on a false wall on the interior of your building behind a window could be a more affordable alternative. If you need assistance finding the perfect way to utilize your theater lobby for digital signage, please reach out to the knowledgeable staff at Clark Film Buying. We would love to help you gain your full advertising potential. 

To help you begin your digital signage journey, below are some easily accessible options from Amazon. 

YIXZSWD 43” Outdoor Digital Display

If you are looking for a portable outdoor display, the YIXZSWD 43” Outdoor Digital Display is a great option. This outdoor kiosk offers an adjustable high-brightness LCD screen, and a 10-hour battery life, and provides water-proof, dust-proof, and explosion-proof features to accommodate various weather conditions. 

$2,599.00

P5 Programmable LED Sign

If you are looking for a fixed display to hang on a wall or over an entrance, the P5 65”x33” programmable LED sign is perfect for you. This LED display is weather-resistant, adjustable, and programmable. This display comes with downloadable HDPlayer software where you can upload images, text, and videos to the display.  

$1,759.00

Canlarriz 29” HD Digital Signage

This frameless monitor is perfect for any indoor digital signage, such as a menu board, digital movie poster display, or a display to play upcoming movie trailers. This display can be controlled remotely through a computer and comes with a remote, to easily change the media or brightness. 

$399.00

Samsung 40” LED Monitor

This 40” TV can replace any indoor poster case, providing an easily changeable screen that any digital poster can be uploaded to. You can cycle through movie assets with a simple USB, or use a server to control multiple advertising monitors at once. 

$247.99