How Popcorn Became the Icon for Movies and Film:

Even though popcorn was initially rejected by theaters in the early 1900s, over time it has become the iconic snack for cinemas nationwide. Popcorn was initially seen as food for the poor members of society due to its low cost and high accessibility, so theater owners avoided offering it as they were afraid it wouldn’t appeal to their more affluent clientele. In 1927 sound was added to films, which made theaters accessible to a much larger audience since literacy was no longer required to enjoy films. By 1930, the beginning of the Great Depression, 90 million people nationwide were attending the movie theaters per week. As most theaters at the time were not equipped to offer concessions, street vendors began parking outside of theaters and selling popcorn to audience members. There were often signs in theaters to “Check your coat and popcorn bags.” 

Three reasons why popcorn continues to be the #1 snack choice for theaters:

1. Popcorn is a low-cost snack option with a high profit margin. 

2.  Popcorn is a lightweight non-perishable with low shipping costs.

3.  Popcorn machines are easy to operate and space efficient in small concession areas. 

When opening a theater, popcorn is a delicious must-have, as are many other concession options. For assistance finding concession equipment and vendors, reach out to the knowledgeable staff at Clark Film Buying.